Sam B Yoga, a yoga teacher and entrepreneur, approached South by North with a range of requirements, to enhance its brand presence, expand its online services, and create valuable content for various collaborative charity projects. This case study outlines how South by North successfully collaborated with Sam B Yoga to meet its goals before, during and after the challenging times of the COVID-19 pandemic.
Sam B Yoga, aimed to revamp its brand identity, establish an online presence with a new website, introduce an online booking system for yoga classes and store, develop Yoga Cards for Teaching Children, and transition its in-person yoga teacher training and primary school teacher training to an online platform. Additionally, we helped Sam B Yoga support children’s charities by creating online videos and teaching resources for The Honey Pot Children’s Charity and Energise Me, with the Hampshire School Games Week.